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avatar for David Lorenz

David Lorenz

Michael & Son's
Owner/Jeweler

Deciding to bypass college, David decided to follow his passion, so he attended jewelry art school at the Revere Academy of Jewelry Art. Following his passion for jewelry, David worked as a jewelry salesperson and pawn shop manager while mastering his skills on the bench.

In 1990, David and his wife, Shannon, purchased the family business, a modest 400-square-foot store with just one employee. The next 26 years were filled with challenges and many accomplishments. The business has grown to its current size of 2,300 square feet and eleven employees. This summer, the company will be moving into a new 4,700-square-foot location.

Taking on challenges is nothing new for David. For example, his organization was the first in northern Nevada to incorporate new technology like laser welding, CAD design, and 3-D printing — just to name a few. While mastering these skills, David attended college at night, earning degrees in Business Administration and Management. Because of his jewelry expertise and business training, GemsTV appointed Michael and Son's in 2006 as its service center. During the assignment, Michael and Son's sized an astonishing 72,000 rings in three years.

Other accomplishments include designing and crafting a cross presented to Pope John Paul II. In addition, he designed the New Entertainer of the New Millennium Award presented to Celine Dion by Nevada governor Jim Gibbons.