Cheryl Kremkow has more than 25 years experience telling compelling jewelry stories to consumers, retailers and manufacturers. The former editor-in-chief of Modern Jeweler, Lustre, and Jewellery News Asia magazines, she has also been the vice-president of content for three jewelry e-commerce start-ups. Her popular jewelry blog GemObsessed.com attracts an international audience of jewelry collectors, designers, and retailers. Kremkow’s marketing firm Citrine Media helps brands use emerging technologies to have authentic consumer conversations.