How you present your assortments and products can significantly impact sales and margin. Learn how to create meaningful collections and how to brand yourself and your jewelry. Displays are truely the "silent sellers". What do your displays tell your customers about who you are? Are the displays telling your story? And, are they consistent with your overall merchandising and brand image?
In this session you will learn:
Packed with in-depth plans, must-know formulas, handy checklists, calendars and much more, SMART Merchandising will help you get organized, know what’s really going on in your business, and give you more confidence in every merchandising decision you make.
Grab a copy of SMART Merchandising and start making the numbers work in your favor today — because this is the stuff that makes you money and turns an okay business into a thriving success.
When you are buying, selling, or recutting a diamond, little things can mean a lot. Let this master diamond cutter show you what to look for in the most beautifully cut diamonds. His in-depth look at the finer points of cutting will take you beyond Hearts and Arrows to an understanding of the facet definition subtleties for cutting and polishing this gemstone — and will show you that faceting is the key to bringing out the best in a diamond. Evert will give you easy-to-see and understand examples of what takes a diamond from "meh" to "OMG!"
In this session you will learn:
It is important to know that all lab grown diamonds can be identified by a professional diamond lab. It is the diamond industry's responsibility to ensure the consumer is never misled.
HRD Antwerp, Europe's leading authority in diamond certification, takes this task to heart.
In this session, you will learn all about Synthetic Diamonds.
Catch up on the issues and news surrounding diamond supply, trends, and sales with this panel of industry experts. The panel will address the supply chain issues, pricing and Internet competition, marketing, and trends.
In this session, you will learn valuable information that will:
David Geller will give you the steps you need to organize your store's accounts and help you truly reveal the foundation of your business and your customer base. Knowing where the money comes from will show you where you should be focusing your energy and resources. Make more money with less stress! David is the author of a series of articles on QuickBooks™ for INSTORE magazine. The man has the answers to your questions about this amazing accounting software.
In this session you will learn:
