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Saturday, April 16
 

9:00am

Three Things You Must Do Now to Capitalize on Customer Trends

Good business owners know their customers and continually assess the drives and demands of their markets. GREAT business owners truly understand their customers' wants, needs, passions, and motivations, while recognizing that everything they understand today likely will evolve into an entirely different scenario tomorrow. The keys to moving from GOOD to GREAT lie in a thorough understanding of consumer demographics, careful attention to the lifestyle details of customers who love your store and your business model, and recognition of worldwide evolving trends in consumer behavior. 

So... what is the new normal for consumer demographics? People — of all ages and in all markets — are constructing their own identities more freely than ever. As a result, consumption patterns no longer are defined by traditional demographic segments such as age, gender, location, income, or family status. Today, it's about a complex weave of factors that create a lifestyle behavior

INSTORE's Kate Peterson will explain these changes in demographic analysis and will help you understand how best to move to a new way of thinking in your own business. You will exit this session with a new strategy to engage and retain your current customers, as well as a solid plan for attracting more of the people who are most likely to become long-term, high-value members of your client community.

In this session, you will learn:

  • The new normal for consumer demographics
  • How these changes impact how you should look at your business
  • What factors create a "lifestyle" profile 
  • A new strategy and plan to engage and retain your customers 

For advance information see the recommended Trend Watching Report at the website below.


Moderators
avatar for Brandy Agerbeck

Brandy Agerbeck

Owner - Graphic Recorder/Facilitator, Loosetooth
Graphic facilitator Brandy Agerbeck believes that drawing is a powerful thinking tool. She supports clients by mapping out their complex conversations onto giant sheets of paper. Working as a visual, silent partner to facilitators, she collaborates to make meetings more productive... Read More →

Speakers
avatar for Kate Peterson

Kate Peterson

President, Performance Concepts
Kate Peterson is president of Performance Concepts, Inc., a company dedicated to providing innovative and effective consultation in the areas of organizational design and development, retail operations, human resource management, sales and consumer behavior, as well as training and... Read More →


Saturday April 16, 2016 9:00am - 10:00am
Room 307

10:15am

Selling to the Internet Shopper
Do you dread having a bridal customer pull out Internet site printouts and compare your diamonds and pricing to those of Internet diamond companies? This presentation offers an in-depth look at what Internet sites offer and how, as retailers, we effectively can sell and satisfy the client. We will share techniques and information that will give you the confidence and passion to overcome objections, protect your margins, and increase your sales.


This session provides: 

  • What the informed shopper is learning online
  • Key information you need to have online for your engagement and bridal shopper
  • What you and your staff need to know when this shopper enters your store
  • How to avoid the mistakes and errors that will drive the customer from your store

Grab a copy of SMART Merchandising and start making the numbers work in your favor today — because this is the stuff that makes you money and turns an okay business into a thriving success. 

Click here to become a merchandising master!


Moderators
avatar for Brandy Agerbeck

Brandy Agerbeck

Owner - Graphic Recorder/Facilitator, Loosetooth
Graphic facilitator Brandy Agerbeck believes that drawing is a powerful thinking tool. She supports clients by mapping out their complex conversations onto giant sheets of paper. Working as a visual, silent partner to facilitators, she collaborates to make meetings more productive... Read More →

Speakers
avatar for Sally Furrer

Sally Furrer

Merchandise and Display Specialist, The Edge Retail Academy
In 2011, Sally joined the consulting team at the Edge Retail Academy where her considerable and broad experience coupled with her merchandising expertise compliments the rest of the Academy retail specialists Sally’s extensive experience in retail jewelry began working in the family... Read More →
avatar for Becka Johnson Kibby

Becka Johnson Kibby

Sales and Training Manager, The Edge Retail Academy
Becka Johnson Kibby works with the Edge Retail Academy team of professionals as the sales and training manager. Previously, she was the general manager of U.S. operations for The Q Report, and comes with over 20 years of experience in retail fine jewelry sales and training.   Becka’s... Read More →



Saturday April 16, 2016 10:15am - 11:15am
Room 309 - 311

11:30am

The Synchrony Path to Purchase Consumer Research

Synchrony Financial’s Fourth Annual Major Purchase Consumer Study

Join Synchrony Financial’s Market Research & Competitive Intelligence Leader Ronda Slaven to review the Path to Purchase of Fine Jewelry shoppers. How do customers think about the purchase, how long do they take to buy, what resources do they search, and where do they look for the information? This presentation will provide insightful tips and best practices to help you participate more actively in your consumers’ Path to Purchase. It also will expand your knowledge of financing and its role in the Fine Jewelry category. Learn how you can incorporate the financing discussion effectively throughout the Path to Purchase.

In this session you will learn:

  • How major-purchase consumers shop
  • The role of online and digital presence for retail jewelers
  • What shoppers expect from their jeweler 
  • The role of brick-and-mortar in making the purchase 


The link below the speaker bios is for the Fourth Annual Sychrony Report

 


Speakers
avatar for Ronda Slaven

Ronda Slaven

Market Research & Competitive Intelligence Leader, Synchrony Financial
Join Synchrony Financial's Market Research & Competitive Intelligence Leader, Ronda Slaven, to review the Path to Purchase of Fine Jewelry Shoppers. How do they think about the purchase, how long do they take to buy, what resources do they search, where do they look for the information... Read More →

Sponsors
avatar for Synchrony Financial

Synchrony Financial

Built from GE Heritage! | More than the programs we create. More than the value we offer. Nothing gets us more excited than building relationships that drive results for you. The core of our business is you: the merchants, dealers, retailers, manufacturers, buying groups and industry... Read More →


Saturday April 16, 2016 11:30am - 12:30pm
Room 309 - 311

2:30pm

Make Them Love You! Creating an Exceptional Customer Experience

Alan has spent 23 years in the wedding and events industry. He brings a unique perspective to current engagement and wedding consumers' needs for a meaningful experience and shares his wedding industry knowledge with the independent retail jeweler. Discover what these important customers expect in their jewelry shopping experience, and how you can give them the exceptional moment that makes them yours.

Alan will provide insights into:

  • How they shop
  • When they shop
  • What shopping experience turns them off
  • And what turns them on


Speakers
avatar for Alan Berg, CSP

Alan Berg, CSP

Speaker, Author, Consultant, AlanBerg.com
Alan's been called "North America's Leading Expert on the Business of Weddings & Events." With more than 20 years in sales, marketing, and executive management, Alan Berg is uniquely qualified to help businesses and entrepreneurs achieve their goals. Alan spent 11 years at The Knot... Read More →


Saturday April 16, 2016 2:30pm - 3:30pm
Room 309 - 311

3:45pm

Forget the Business Card, Tell Me a Story

What's your story?

Stories are powerful tools, and storytelling is a valuable skill in sales and Organizational Management. Today's business card provides identification, yet little about our interests, what we like to do, how we like to spend our time, and our network of relationships. These are important assets you need if you are to build a powerful sales and management team. 

In this hands-on workshop, you will create a Personal Narrative card for telling stories about yourself. Share your story, listen to others, and discover the importance of this active listening and communication technique to:

  • Identify personnel strengths and weakness
  • Build complementary and collaborative teams
  • Hire the right people and effectively integrate them into your organization


Moderators
avatar for Brandy Agerbeck

Brandy Agerbeck

Owner - Graphic Recorder/Facilitator, Loosetooth
Graphic facilitator Brandy Agerbeck believes that drawing is a powerful thinking tool. She supports clients by mapping out their complex conversations onto giant sheets of paper. Working as a visual, silent partner to facilitators, she collaborates to make meetings more productive... Read More →

Speakers
avatar for James Moustafellos

James Moustafellos

Assistant Professor, Fox School of Business, Temple University
James Moustafellos is Center for Design + Innovation co-founder and Associate Director and an assistant professor of management information systems at the Fox School of Business, Temple University. In addition to his academic role, he is a founding partner of EnA/Elements and Alloys... Read More →


Saturday April 16, 2016 3:45pm - 5:00pm
Room 307