How you present your assortments and products can significantly impact sales and margin. Learn how to create meaningful collections and how to brand yourself and your jewelry. Displays are truely the "silent sellers". What do your displays tell your customers about who you are? Are the displays telling your story? And, are they consistent with your overall merchandising and brand image?
In this session you will learn:
Packed with in-depth plans, must-know formulas, handy checklists, calendars and much more, SMART Merchandising will help you get organized, know what’s really going on in your business, and give you more confidence in every merchandising decision you make.
Grab a copy of SMART Merchandising and start making the numbers work in your favor today — because this is the stuff that makes you money and turns an okay business into a thriving success.
When you are buying, selling, or recutting a diamond, little things can mean a lot. Let this master diamond cutter show you what to look for in the most beautifully cut diamonds. His in-depth look at the finer points of cutting will take you beyond Hearts and Arrows to an understanding of the facet definition subtleties for cutting and polishing this gemstone — and will show you that faceting is the key to bringing out the best in a diamond. Evert will give you easy-to-see and understand examples of what takes a diamond from "meh" to "OMG!"
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Get the inside scoop from leading experts in the fields of merchandising, marketing and sales. Informationals and executions tips and advice on trends impacting your merchandise assortment, how to reach and engage your target customer and how to win them over once they're in your store and keep them coming back. Join the energetic conversation and share your own best ideas.
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This session is a preview of the new Trendvision Jewellery + Forecasting global consumer trends that are shaping the jewelry market of 2017 and beyond. You don't need a crystal ball to see future jewelry and fashion trends!
Synchrony Financial’s Fourth Annual Major Purchase Consumer Study
Join Synchrony Financial’s Market Research & Competitive Intelligence Leader Ronda Slaven in a review of the Path to Purchase of Fine Jewelry shoppers.
How do customers think about the purchase, how long do they take to buy, what resources do they search, and where do they look for the information? This presentation will provide insightful tips and best practices to help you participate more actively in your consumers’ Path to Purchase. It also will expand your knowledge of financing and its role in the Fine Jewelry category. You will learn how you can incorporate the financing discussion effectively throughout the Path to Purchase.
In this session, you will learn:
The link below is for the Fourth Annual Synchrony Report.
In this session, you will discover:
Come to this session to learn:
In this session, you will learn:
As a year-round business, bridal is a staple for most retail jewelers. Learn the newest statistics about the bridal market and information about the ever-changing bridal consumer. Find out the newest trends in engagement rings and wedding bands that will keep your bridal business relevant to today's customer.
This session provides:
