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Marketing [clear filter]
Saturday, April 16
 

9:00am

Strategic Marketing in a Disruptive Digital World

As social and digital marketing have become a dominant force and integral part of the luxury landscape, marketing channels like social media, paid search, and your website must be part of a larger coordinated strategic plan. If your digital marketing plan is the no-plan plan, it's time to step back and create a new one.


In this session you will learn:

  • Why you need a cohesive digital plan
  • The points you must consider when creating your plan
  • Guidelines to establish a basic digital marketing plan
  • The synergy created with a digital and traditional marketing plan


Speakers
avatar for Damian Capello

Damian Capello

Founder and Master Programmer, Red Rocket Media LLC
Damian Capello, founder and master programmer at Red Rocket Media LLC, is an accomplished social media advertising expert and one of the largest independent purchasers of Facebook Advertising. His revolutionary three-step process, “The Basics,” teaches businesses how to properly... Read More →


Saturday April 16, 2016 9:00am - 10:00am
Room 306

10:15am

The 3 Crucial Principles That Determine Your Marketing Effectiveness

From a Facebook post to a billboard, from email to direct mail, from your business card to a full-blown, interactive, e-commerce-enabled website, most jewelers are hyperfrustrated by the diminishing returns on their advertising efforts, regardless of the chosen media. Seems like the more you spend, the less you make. While all kinds of experts advocate for this marketing approach or that, nothing seems to bring in more customers. It's a common industry lament.

The problem is simple. Most jewelers are missing — or mis-executing — the three primary determinants of successful response-generators: Targets, Headlines, Offers. Get these right and the rest, as they say, is cream cheese! If you want more customers who will pay you more money, more often™, you must reach the right people at the right time. Then you need to capture their attention, convert it into interest, cultivate deep desire for your products, and get customers to take action. Learn the powerful headlines and compelling offers ignored by most jewelers.


In this session, attendees will discover the usually unknown, seldom-revealed secrets for:

  • Getting to the right people at the right times — and often enough
  • Assembling a library of sensational headlines that will suck people into your ads and marketing materials
  • Developing irresistible offers for all eight reasons you use 
  • Installing a protocol for testing and tracking your marketing efforts so you know what actually works, how well, why, and how to make it better next time


Isn't it time to take a profit-proven, scientific approach to marketing and stop throwing your hard-earned dollars down the drain. Don't miss this session!


Speakers
avatar for Jim Ackerman

Jim Ackerman

President, Ascend Marketing
Jim helps jewelers across the nation and around the world get more bodies through the door so they can put more dollars in the till. Sound good? It's the single most important thing an independent retailer must do, and Jim is one of the few people in the industry who helps you do... Read More →


Saturday April 16, 2016 10:15am - 11:15am
Room 306

11:30am

You Probably Shouldn't Be Paying for SEO

It's 2016 and your digital presence is more important than ever. So should you be paying someone to increase you search engine optimization (SEO) rankings each month? Surprisingly, probably not.

In this session you will learn:

  • How SEO works
  • How to improve your search engine rankings for free
  • The most effective online marketing strategies to grow your business
  • Why paying companies to manage your SEO is often not helping your business

Speakers
avatar for Larry Chasin

Larry Chasin

Chief Biz Dev Officer, Thinkspace
Larry Chasin is the Chief Biz Dev Officer at Thinkspace and is responsible for the continued development of its business endeavors using website technology to help retailers and their authorized suppliers do more business with each other. Starting in 1996, Larry worked as a sales... Read More →
avatar for Lake Giles

Lake Giles

Director of Operations, Thinkspace
Lake Giles is the Director of Operations and Sales at Thinkspace Jeweler. With an MBA in marketing and extensive experience in the world of digital marketing and sales, Lake is ultimately responsible for ensuring that clients' needs are met, and Thinkspace Jeweler is humming along... Read More →
avatar for Rami Kassab

Rami Kassab

CEO & Co-founder, Thinkspace
A Portland native, coffee aficionado, and acoustic guitarist, Rami Kassab is a graduate of Oregon State University College of Engineering and holds a degree in computer science, with two minors in business and multimedia. Passionate about software, technology, and business (especially... Read More →


Saturday April 16, 2016 11:30am - 12:30pm
Room 301 - 303

2:30pm

Funnel Marketing: Influencing the Consumer Decision Journey

The only way to get hordes of new prospects, customers, and clients in today's crazy, mixed-up, new-ballgame, millennial world…

In today's "world of the millennials," it may be impossible to get an immediate, up-front purchase. You may have to court your customers and cajole them into the eventual buy. If that's the way today's customer does business, you need to switch to a "funnel approach" — one that attracts more specific prospects with whom you can develop a relationship that encourages them to buy from you. 

Sounds like a real pain in the patoot, doesn't it? Why can't things be simple, like they used to be — a Yellow Page ad, a little something in the paper, and the money comes rolling in. Well, those days are gone, and you'd better adapt to the new marketing paradigm FAST. 

This is where funnel marketing comes in. And effective funnel marketing boils down to two things: Generating TRAFFIC and getting CONVERSIONS. Harder than it sounds and a bit more complex, too. 

In this session, Jim unravels the mysteries and shows you how you easily can get your funnel marketing efforts up and running in no time, and producing more sales, as you discover: 

1.  The pros and cons of social media — loads of potential, but 97% of all independent jewelers are using them WRONG! Here's how to do it right!

2.  How to integrate your digital and traditional media to get more bodies through the door so you can put more dollars in the till.

3.  A place for all marketing, and all marketing in its place.

4.  Test, Track, ANALYZE & Adjust! Failure to do these things could spell the DOOM of your business. 

If you've been frustrated by the current emphasis on "nothing but digital," if your instincts tell you it takes more than that, you're going to walk away from this session saying, "Finally, it all makes sense!"


Moderators
avatar for Brandy Agerbeck

Brandy Agerbeck

Owner - Graphic Recorder/Facilitator, Loosetooth
Graphic facilitator Brandy Agerbeck believes that drawing is a powerful thinking tool. She supports clients by mapping out their complex conversations onto giant sheets of paper. Working as a visual, silent partner to facilitators, she collaborates to make meetings more productive... Read More →

Speakers
avatar for Jim Ackerman

Jim Ackerman

President, Ascend Marketing
Jim helps jewelers across the nation and around the world get more bodies through the door so they can put more dollars in the till. Sound good? It's the single most important thing an independent retailer must do, and Jim is one of the few people in the industry who helps you do... Read More →


Saturday April 16, 2016 2:30pm - 3:30pm
Room 301 - 303

3:45pm

Is Your Website Working Harder Than You? eCommerce in 2016

Emmanuel Raheb, CEO & Founder of Smart Age Solutions, will be sharing his experience and knowledge, as well as best practices to compete in today’s eCommerce world. Having spoken to hundreds of business owners, and helping them turn their websites around to start “working for them”, he brings his unprecedented exposure to America's top sites and data analytics to help you understand what the greatest websites of our time are doing to reach their ultimate success goals.

"Being a Google Elite Partner means that our agency has access to information that many others don’t,” states Emmanuel. “This allows us to work with clients, from single store operators to national chains on their marketing strategies, helping them turn around their web presence to get the most out of their marketing dollar.”

 

Mr. Raheb will discuss pain points for retailers who are experiencing the ever growing convergence of Site-to-Store and online shopping, as well as important questions every website owner should ask:

 

Does your site invite consumers into your store? 

Are you implementing the best call to actions?  

Does your competitor have a stronger web presence? 

Are you learning anything from your current site? 

Is Google even seeing your website? 

Is your website truly yours?

 

He will also cover:

 

- 10 Things all Websites Must Have!

- What works and what to stay away from.

- Tips to help improve your Local SEO presence.

- Tactics to help get more business from your site.

- What you can learn from your site.

 

 


Speakers
avatar for Emmanuel Raheb

Emmanuel Raheb

Founder & CEO, Smart Age Solutions
Smart Age is a leading full-service digital marketing agency. We can grow an online audience into loyal customers by increasing your visibility online through a number of ways. We understand how social media works and know how to fully harness its potential. From SEO packaging to... Read More →


Saturday April 16, 2016 3:45pm - 5:00pm
Room 309 - 311
 
Sunday, April 17
 

2:00pm

Online First Impressions: Marketing for Local Traffic
Consumers are becoming ever mindful of the benefits of supporting local small businesses. This session will give you plans that will put you on the radar when potential customers make their first online search for a local retail jeweler.

In this session, you will: 

  • Learn how you can enhance the customers' search for local jewelers using Local Search Optimization
  • See how Google Maps puts you on the local search map and gets you found online
  • Get tips on how to have an engaging web presence that differentiates you from your competition and drives local traffic to your store
  • Receive a 10-Point Action Plan to help you market yourself locally, efficiently, and cost-effectively


Speakers
avatar for Alex Fetanat

Alex Fetanat

Chief Executive Officer, GemFind
Alex Fetanat is president and CEO of the GemFind Network, the jewelry industry’s premier online marketing company, providing online business solutions and marketing tools. During his world travels in the late 90s, Alex took a liking to the jewelry industry and immediately recognized... Read More →


Sunday April 17, 2016 2:00pm - 2:45pm
Marketing and Sales Experience Show Floor

5:00pm

Social Media Strategy Basics
It's time to get down to basics with your social media efforts and strategy. This session will give you a basic overview of social media and how to apply it to your retail business. Once the basics are covered, the focus will be on social media and the ways to create synergy with all your other marketing efforts.

In this session, you will learn: 

  • Targeting: To identify and focus on your target customer.
  • Content: Once you know your target customer, you can focus on the right content for you social media efforts. This will include content ideas, optimum posting times, and highlight hot to "post social."
  • Promotion: Best practices in how to pay-to-play with social media. Promoting your business does not have to be expensive.


Speakers
avatar for Damian Capello

Damian Capello

Founder and Master Programmer, Red Rocket Media LLC
Damian Capello, founder and master programmer at Red Rocket Media LLC, is an accomplished social media advertising expert and one of the largest independent purchasers of Facebook Advertising. His revolutionary three-step process, “The Basics,” teaches businesses how to properly... Read More →


Sunday April 17, 2016 5:00pm - 5:45pm
Marketing and Sales Experience Show Floor
 
Monday, April 18
 

10:15am

Engaging Your Staff

Your store staff is the key to your success. In a sense, owners want their employees to be married to the store with the same passion and care they themselves feel.

In this session, you will learn the management skills and motivation techniques that will help you meet the most challenging staff situations. Come learn ways you can keep your staff motivated and productive for greater success.​ 


Speakers
avatar for Mary Peterson

Mary Peterson

CEO, RJO
Mary Peterson has served for the past 12 years as the Retail Jewelers Organization (RJO) Chief Executive Officer, and has a masters degree in leadership, policy, and planning from the University of Iowa. Among her many duties as CEO, Mary has developed curriculum and facilitated... Read More →


Monday April 18, 2016 10:15am - 11:00am
Marketing and Sales Experience Show Floor

4:00pm

Store Experience: 7 Seconds to Make an Impression

Studies have indicated that a retailer has roughly seven seconds to capture the attention of passing potential customers. Does your store make that right impression? In this interview-style session, Leslie will provide amazing images of projects, big and small, focusing on ideas that can be implemented in any size jewelry store,

In this session, you will learn:

  • What interior elements are turn-offs and create a negative impression
  • How to create a wonderful first impression with your store entryway
  • How to create a powerful visual hook that draws customers into your store


Moderators
avatar for Trace Shelton

Trace Shelton

Editor-in-Chief, SmartWork Media

Speakers
avatar for Leslie McGwire, ASID Allied

Leslie McGwire, ASID Allied

President, Leslie McGwire™ & Associates Interior Design Company
Leslie McGwire™ ASID Allied has over 30 years in the business development, commercial interior design, equipment, furniture sales, and marketing services for jewelry stores, retail, environments and salons, resorts, and spa businesses.  In 2015, Leslie McGwire™ A.S.I.D. Allied... Read More →


Monday April 18, 2016 4:00pm - 4:45pm
Marketing and Sales Experience Show Floor
 
Tuesday, April 19
 

1:00pm

Merchandising and Display Innovations
How you present your assortments and products can significantly impact sales and margin.. Learn how to create meaningful collections and how to brand yourself and your jewelry. Displays are truly the "silent sellers". What do your displays tell your customers about who you are? Are the displays telling your story? And, are they consistent with your overall merchandising strategy and brand image?

In this session you will learn:
  • What displays tell your customers
  • The newest looks in displays and presentation 
  • Display concepts that enables you to sell more jewelry

Grab a copy of SMART Merchandising and start making the numbers work in your favor today — because this is the stuff that makes you money and turns an okay business into a thriving success. 

Click here to become a merchandising master!


Speakers
avatar for Sally Furrer

Sally Furrer

Merchandise and Display Specialist, The Edge Retail Academy
In 2011, Sally joined the consulting team at the Edge Retail Academy where her considerable and broad experience coupled with her merchandising expertise compliments the rest of the Academy retail specialists Sally’s extensive experience in retail jewelry began working in the family... Read More →



Tuesday April 19, 2016 1:00pm - 1:45pm
Marketing and Sales Experience Show Floor