Couples on the path to an engagement and/or a wedding are your most emotional and vocal customers, especially when something goes wrong! In this age of instant feedback through reviews, testimonials, blogs, and social media, keeping track of your online reputation is a little like herding cats. Just when you think you have a handle on it, along comes another twist and turn. What action should you take when your online reputaion is less than wonderful? Alan will help you make sense of it all.
Come to this session to learn:
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Today, the experience is more important than the product. If the experience isn't there for customers, they will not purchase, they will not return to your store, and certainly will not brag about you.
Shopping for bridal and engagement jewelry can be an exhaustive and emotional journey. The average couple will take 80 days for research, and 60% will visit a retailer's website and review other web and social media sites. In addition, 74% conduct in-store research. What do you do when they get to your store?
Shane will give you a guide to meet these couples' expectations and make them customers for life. Be prepared for this all-important sales opportunity. Using Synchrony Financials Annual Major Purchase Consumer Study will give you the information you need to fulfill the bridal and engagement couples' expectations of a meaningful shopping experience.
In this session, you will learn:
How do you connect today’s consumers to the luster and relevance of fine jewelry? What makes them tick, click, swipe, and tap, and thereby form a relationship with your brand?
Today’s highly digital and social environment provides more opportunities to engage, communicate with, and understand consumers. How can you optimize your brand approach to develop business with these customers and stay relevant with this retail revolution?
First, whether you are a designer, manufacturer, or retailer, you must learn new skills so that you can understand the current technology. The consumers of today and tomorrow have a different understanding and expectation for how a brand relationship should look and feel, and technology plays a big part in the process. However, although today's consumer is tecnologically savvy, the connectivity goes far beyond Facebook, Instagram, and mobile websites. Current brands must create new and meaningful experiences for their customers. They must create opportunities for cultural and sociological movements, not simply craft marketing messages.
Ben Smithee is known for helping companies create new relationships with their customers. Recognized around the globe as an expert in digital marketing and the connected consumer, his work in the jewelry industry ranges from the largest retail brands and manufacturers to start-up designers and family stores.
His keynote at the 2016 SMART Jewelry Show will help attendees look into the future and start evolving their businesses — today.
In this session you will learn:
You will leave this session with a clear understanding of what connected consumers are looking for in their shopping experiences and the Top 10 things you can do now to delight them.
