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Custom Jewelry and Shop Talk [clear filter]
Saturday, April 16
 

9:00am

Accessible Science for Design and Bench Professionals

The Basic Metallurgy of Precious Metals: Important Considerations for the Bench and the Consumer

Do not underestimate the importance of having metals behave in a consistent and predictable manner at the bench and during regular wear. A bad casting, an overly soft alloy, or a piece that has simply been cold-worked too long can result in scrap and rework, causing potential downstream problems for both your clients and profitability. 

In this session, we will look at the far-reaching effects of metallurgical quality on the performance of a jewelry item. We will discuss porosity, microstructure, mechanical strength, and the effects of alloying elements, as well as best practices for high-quality metallurgical outcomes.

The issue or problem we will address in the session:  Insufficient information regarding the root causes of failures in precious metal castings that can cost jewelers unnecessary time, expense, and reputation. 

This session provides: 

  • An in-depth look at the root causes of metallurgical failures at the bench.
  • Information and tools to help avoid and/or address metallurgical issues that come up at the bench. 
  • Tips to avoid porosity, contamination, and embrittlement, along with steps toward optimizing precious metals performance for the bench and the consumer.  

Speakers
avatar for Teresa Frye

Teresa Frye

Owner & President, TechForm Advanced Casting
Teresa Frye is the owner and President of TechForm Advanced Casting Technology. In the early 90s, her firm introduced to jewelry manufacturing the high-temperature casting methods used by the aerospace industry.  A leading expert on jewelry casting and a prolific researcher, Teresa... Read More →


Saturday April 16, 2016 9:00am - 10:00am
Room 313

10:15am

Repairs and Custom: Pricing for Profit

Your shop should be a profit center. Learn how to price your custom work and repairs for the profits you deserve. David will remind you that repairs are not PRICE sensitive, they are TRUST sensitive. Find out if you are charging enough for your labor and your trust factor. Learn from this industry guru how to make sure you correctly value your worth and the services you provide!

In this session, you will learn:

  • Price ranges for repair and custom
  • Small changes you can make that have big effects on profitability
  • The value of your time, effort, knowledge, and trust 
  • How the right tools and technology increase productivity and profitability


Speakers
avatar for David Geller

David Geller

President, JewelerProfit
David Geller is the repair pricing guru for jewelers in America as well as a QuickBooks Pro advisor. Having his own store in Atlanta for over 25 years, David devised his Geller's Blue Book to Jewelry Repair & Design for his store, doing $1.8 million, three-quarters of that coming... Read More →


Saturday April 16, 2016 10:15am - 11:15am
Room 313

11:30am

From Haggling to Happy: Stop Custom Jewelry Negotiations and Get Better Margins

You know your custom jewelry is worth more than the sum of its parts, but it can be difficult to present its value in ways that consumers understand and embrace. The key to high perceived value is to start long before the inquiry or sale. In this session, you will learn the techniques used by luxury businesses around the world to establish a strong value story through messaging, sales, and presentation. Get beyond how you cost and price your work and start realizing the margins your custom work deserves.

Luxury businesses have long known how to sell the idea that a purse can be more than just a purse, and a pair of shoes can be more than just a pair of shoes. Yet, some of the most impressive luxury experiences are offered by small local sellers — not multinational giants — proving that you don’t have to be an international brand to pull this off. This session will teach you how to make your store brand and custom jewelry purchasing experience work for you by increasing perceived value and finding ways to dissuade buyers from their inclination to haggle for a better price.


In this session you will learn:

  • The elements of a store brand and how that brand can be used to promote a perception of value
  • How to improve your pricing strategy by decoupling cost and price 
  • How to embed high perceived value in your custom jewelry sales pitch
  • How to use your final presentation to ensure the customer walks out fueled on high satisfaction


Speakers
avatar for Andrea Hill

Andrea Hill

Presidient & CEO, Hill Management Group
Andrea has over 30 years professional experience as the CEO and president of start-up through mid-sized companies, and she has demonstrated serial success in leading companies through rapid and profitable growth. Her experience spans multiple industries as the CEO of Rio Grande Jewelry... Read More →


Saturday April 16, 2016 11:30am - 12:30pm
Room 313

2:30pm

The Keys to Better Margins Are Hiding in Your Shop

You work hard for your money, so it’s important that you don't allow hidden inefficiencies rob you of even a fraction of your profits. In Lean Manufacturing, we call these inefficiencies waste, and waste can be found in everything from equipment maintenance problems to poorly maintained tools, to problems with workflow, or even poor ergonomics. In this session, you’ll learn how to do a production environment audit, then tackle the problems you identify. Take these lessons straight from the session to the shop, and you’ll be improving efficiencies (and therefore profits) immediately.

The jewelry business comes with high cash demands, and cash flow problems weigh on most jewelry business owners. This session helps owners and shop managers identify and eliminate internal problems that rob them of cash and slow down their operations.

Lean Manufacturing is a set of disciplines that has long been credited with improving manufacturing speed, quality, and performance. But most Lean Manufacturing programs are geared to more complex manufacturing operations. Andrea Hill has been breaking down Lean Manufacturing for the jewelry shop environment for nearly 15 years, taking the most valuable aspects of Lean and showing small shop owners how to gain value from a handful of basic, down-to-earth practices.

Andrea Hill will cover the basics of how to reduce unnecessary movement and increase productivity, how to find shop bottlenecks and what to do when you find them, how to perform a quarterly shop audit to identify opportunities for improvement, and how to transform the term continuous improvement from a thing people say to a thing people do. 

In this session, you will learn: 

  • How to perform a production environment audit and correct problems
  • How to identify internal problems that rob you of cash and slow down production
  • How to apply Lean Manufacturing principals to your shop to save both time and money


Speakers
avatar for Andrea Hill

Andrea Hill

Presidient & CEO, Hill Management Group
Andrea has over 30 years professional experience as the CEO and president of start-up through mid-sized companies, and she has demonstrated serial success in leading companies through rapid and profitable growth. Her experience spans multiple industries as the CEO of Rio Grande Jewelry... Read More →


Saturday April 16, 2016 2:30pm - 3:30pm
Room 313

3:45pm

Casting of 3-D Printed Models: Methods, Materials, and the Role of Design

Jewelry manufacturers increasingly are integrating digital casting models into their production processes with a wide variety of machines and materials from which to choose. There is a significant body of evidence, both anecdotal and documented, indicating that digital model materials have varying degrees of success in casting. The root causes of related defects are not well understood, leaving the industry plagued with speculation and a variety of homegrown methods aimed at addressing these problems.

This presentation will share original research using controlled studies to understand the casting behaviors of several model materials, including an evaluation of dimensional movement experienced by these materials when subjected to firing.  In addition, we will show how we track related casting defects to their root causes through observations of defect size and shape. 


In this session, you will learn how to optimize product quality when casting with digital models, and

  • Receive information regarding the root causes of failures in precious metal castings that can cost jewelers unnecessary time, expense, and reputation. 
  • Take an in-depth look at the root causes of casting failures related to digital models.
  • Leave this session with information and tools to help avoid and/or address casting failures when working with digital models. 



Speakers
avatar for Teresa Frye

Teresa Frye

Owner & President, TechForm Advanced Casting
Teresa Frye is the owner and President of TechForm Advanced Casting Technology. In the early 90s, her firm introduced to jewelry manufacturing the high-temperature casting methods used by the aerospace industry.  A leading expert on jewelry casting and a prolific researcher, Teresa... Read More →


Saturday April 16, 2016 3:45pm - 5:00pm
Room 313