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Saturday, April 16 • 2:30pm - 3:30pm
Hot Topics: Millennials — Moving Past the Hand-Wringing

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Enough already! You've heard all you want to hear about this important group of potential customers. What you need is to understand what will entice, excite, and make this customer group yours. 

Join your peers at this roundtable discussion and learn how you can develop solutions and actions that create an experience calculated to bring the Millennial purchaser through your door and become your customer.

Moderators
avatar for Nick Failla

Nick Failla

President, Collected Concepts
Nick’s experience as a space pilot, star fighter, and rebel commander, has given him the ability to be successful in the marketing field and an excellent public speaker. Spreading his knowledge of Internet marketing, sales training, social advertising, special events, guerrilla marketing, generational marketing, and advertising, Nick is truly the key to intergalactic success. Nick is a proud graduate of Adrian College and began his... Read More →
avatar for Joe Gurzik

Joe Gurzik

Venturesome Videographer, Collected Concepts
After years of being a player on Zeus’ foosball table, Joe decided he would break free of restricted lateral movement and move forward for a change. Zeus understood his decision, but would not allow him to reside on Mount Olympus. Riding bareback upon a unicorn, he headed to Earth in search of his true calling. He had many adventures, but no one would believe his epic tales. He needed proof, and that's when his path became... Read More →

Speakers
avatar for Benjamin Smithee

Benjamin Smithee

CEO, The Smithee Group
From being nominated as one of the Top 10 Youth Marketers to the AMA's Marketer of The Year, or TV co-host of "The Weekend Insider," Ben Smithee is known for making an impact. He started his first consultancy, SPYCH, in 2009 and grew it to become one of the most respected and innovative Marketing Insights and Strategic Consulting firms in the industry. His expertise in digital marketing and the Millennial consumer propelled Ben to consult with... Read More →


Saturday April 16, 2016 2:30pm - 3:30pm
Room 305

Attendees (6)