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Monday, April 18 • 8:30am - 9:45am
The Thumb Wars: How to Win the Battle for the Connected Consumer

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How do you connect today’s consumers to the luster and relevance of fine jewelry? What makes them tick, click, swipe, and tap, and thereby form a relationship with your brand?

Today’s highly digital and social environment provides more opportunities to engage, communicate with, and understand consumers. How can you optimize your brand approach to develop business with these customers and stay relevant with this retail revolution?

First, whether you are a designer, manufacturer, or retailer, you must learn new skills so that you can understand the current technology. The consumers of today and tomorrow have a different understanding and expectation for how a brand relationship should look and feel, and technology plays a big part in the process. However, although today's consumer is tecnologically savvy, the connectivity goes far beyond Facebook, Instagram, and mobile websites. Current brands must create new and meaningful experiences for their customers. They must create opportunities for cultural and sociological movements, not simply craft marketing messages.

Ben Smithee is known for helping companies create new relationships with their customers. Recognized around the globe as an expert in digital marketing and the connected consumer, his work in the jewelry industry ranges from the largest retail brands and manufacturers to start-up designers and family stores. 

His keynote at the 2016 SMART Jewelry Show will help attendees look into the future and start evolving their businesses — today.

In this session you will learn:

  • Who are the connected consumers 
  • Why they engage with a brand
  • What the digital consumer evolution means to your business
  • How you can remain relevant to the connected consumers
  • What the future holds

You will leave this session with a clear understanding of what connected consumers are looking for in their shopping experiences and the Top 10 things you can do now to delight them.


avatar for Ben Smithee

Ben Smithee

CEO, The Smithee Group
Ben’s entrepreneurial journey began when he created one of the first and most respected Millennial-focused research and strategy firms in 2009, where he served as CEO until he exited in 2014.In 2015, Ben launched The Smithee Group, a Digital Growth Agency whose mission is to empower... Read More →

avatar for Diamond Council of America

Diamond Council of America

The mission of the Diamond Council of America is to provide quality, affordable distance education to enhance the ability of our members’ associates to sell fine jewelry with expertise, integrity, and professionalism and to fuel the passion of all those looking to learn about our... Read More →

Monday April 18, 2016 8:30am - 9:45am CDT
Room 309 - 311