2016 SMART Jewelry Show

As social and digital marketing have become a dominant force and integral part of the luxury landscape, marketing channels like social media, paid search, and your website must be part of a larger coordinated strategic plan. If your digital marketing plan is the no-plan plan, it's time to step back and create a new one.

In this session you will learn:

• Why you need a cohesive digital plan
• The points you must consider when creating your plan
• Guidelines to establish a basic digital marketing plan
• The synergy created with a digital and traditional marketing plan