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Saturday, April 16 • 9:00am - 10:00am
Strategic Marketing in a Disruptive Digital World

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As social and digital marketing have become a dominant force and integral part of the luxury landscape, marketing channels like social media, paid search, and your website must be part of a larger coordinated strategic plan. If your digital marketing plan is the no-plan plan, it's time to step back and create a new one.

In this session you will learn:

  • Why you need a cohesive digital plan
  • The points you must consider when creating your plan
  • Guidelines to establish a basic digital marketing plan
  • The synergy created with a digital and traditional marketing plan

avatar for Damian Capello

Damian Capello

Founder and Master Programmer, Red Rocket Media LLC
Damian Capello, founder and master programmer at Red Rocket Media LLC, is an accomplished social media advertising expert and one of the largest independent purchasers of Facebook Advertising. His revolutionary three-step process, “The Basics,” teaches businesses how to properly... Read More →

Saturday April 16, 2016 9:00am - 10:00am CDT
Room 306