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Saturday, April 16 • 2:30pm - 3:30pm
Funnel Marketing: Influencing the Consumer Decision Journey

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The only way to get hordes of new prospects, customers, and clients in today's crazy, mixed-up, new-ballgame, millennial world…

In today's "world of the millennials," it may be impossible to get an immediate, up-front purchase. You may have to court your customers and cajole them into the eventual buy. If that's the way today's customer does business, you need to switch to a "funnel approach" — one that attracts more specific prospects with whom you can develop a relationship that encourages them to buy from you. 

Sounds like a real pain in the patoot, doesn't it? Why can't things be simple, like they used to be — a Yellow Page ad, a little something in the paper, and the money comes rolling in. Well, those days are gone, and you'd better adapt to the new marketing paradigm FAST. 

This is where funnel marketing comes in. And effective funnel marketing boils down to two things: Generating TRAFFIC and getting CONVERSIONS. Harder than it sounds and a bit more complex, too. 

In this session, Jim unravels the mysteries and shows you how you easily can get your funnel marketing efforts up and running in no time, and producing more sales, as you discover: 

1.  The pros and cons of social media — loads of potential, but 97% of all independent jewelers are using them WRONG! Here's how to do it right!

2.  How to integrate your digital and traditional media to get more bodies through the door so you can put more dollars in the till.

3.  A place for all marketing, and all marketing in its place.

4.  Test, Track, ANALYZE & Adjust! Failure to do these things could spell the DOOM of your business. 

If you've been frustrated by the current emphasis on "nothing but digital," if your instincts tell you it takes more than that, you're going to walk away from this session saying, "Finally, it all makes sense!"

avatar for Brandy Agerbeck

Brandy Agerbeck

Owner - Graphic Recorder/Facilitator, Loosetooth
Graphic facilitator Brandy Agerbeck believes that drawing is a powerful thinking tool. She supports clients by mapping out their complex conversations onto giant sheets of paper. Working as a visual, silent partner to facilitators, she collaborates to make meetings more productive... Read More →

avatar for Jim Ackerman

Jim Ackerman

President, Ascend Marketing
Jim helps jewelers across the nation and around the world get more bodies through the door so they can put more dollars in the till. Sound good? It's the single most important thing an independent retailer must do, and Jim is one of the few people in the industry who helps you do... Read More →

Saturday April 16, 2016 2:30pm - 3:30pm CDT
Room 301 - 303