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Saturday, April 16 • 10:15am - 11:15am
The 3 Crucial Principles That Determine Your Marketing Effectiveness

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From a Facebook post to a billboard, from email to direct mail, from your business card to a full-blown, interactive, e-commerce-enabled website, most jewelers are hyperfrustrated by the diminishing returns on their advertising efforts, regardless of the chosen media. Seems like the more you spend, the less you make. While all kinds of experts advocate for this marketing approach or that, nothing seems to bring in more customers. It's a common industry lament.

The problem is simple. Most jewelers are missing — or mis-executing — the three primary determinants of successful response-generators: Targets, Headlines, Offers. Get these right and the rest, as they say, is cream cheese! If you want more customers who will pay you more money, more often™, you must reach the right people at the right time. Then you need to capture their attention, convert it into interest, cultivate deep desire for your products, and get customers to take action. Learn the powerful headlines and compelling offers ignored by most jewelers.

In this session, attendees will discover the usually unknown, seldom-revealed secrets for:

  • Getting to the right people at the right times — and often enough
  • Assembling a library of sensational headlines that will suck people into your ads and marketing materials
  • Developing irresistible offers for all eight reasons you use 
  • Installing a protocol for testing and tracking your marketing efforts so you know what actually works, how well, why, and how to make it better next time

Isn't it time to take a profit-proven, scientific approach to marketing and stop throwing your hard-earned dollars down the drain. Don't miss this session!

avatar for Jim Ackerman

Jim Ackerman

President, Ascend Marketing
Jim helps jewelers across the nation and around the world get more bodies through the door so they can put more dollars in the till. Sound good? It's the single most important thing an independent retailer must do, and Jim is one of the few people in the industry who helps you do... Read More →

Saturday April 16, 2016 10:15am - 11:15am CDT
Room 306