From a Facebook post to a billboard, from email to direct mail, from your business card to a full-blown, interactive, e-commerce-enabled website, most jewelers are hyperfrustrated by the diminishing returns on their advertising efforts, regardless of the chosen media. Seems like the more you spend, the less you make. While all kinds of experts advocate for this marketing approach or that, nothing seems to bring in more customers. It's a common industry lament.
The problem is simple. Most jewelers are missing — or mis-executing — the three primary determinants of successful response-generators: Targets, Headlines, Offers. Get these right and the rest, as they say, is cream cheese! If you want more customers who will pay you more money, more often™, you must reach the right people at the right time. Then you need to capture their attention, convert it into interest, cultivate deep desire for your products, and get customers to take action. Learn the powerful headlines and compelling offers ignored by most jewelers.
In this session, attendees will discover the usually unknown, seldom-revealed secrets for:
Isn't it time to take a profit-proven, scientific approach to marketing and stop throwing your hard-earned dollars down the drain. Don't miss this session!