2016 SMART Jewelry Show

Synchrony Financial’s Fourth Annual Major Purchase Consumer Study

Join Synchrony Financial’s Market Research & Competitive Intelligence Leader Ronda Slaven in a review of the Path to Purchase of Fine Jewelry shoppers.

How do customers think about the purchase, how long do they take to buy, what resources do they search, and where do they look for the information? This presentation will provide insightful tips and best practices to help you participate more actively in your consumers’ Path to Purchase. It also will expand your knowledge of financing and its role in the Fine Jewelry category. You will learn how you can incorporate the financing discussion effectively throughout the Path to Purchase.

In this session, you will learn:

• How major-purchase consumers shop
• The role of online and digital presence for retail jewelers
• What shoppers expect from their jeweler
• The role of brick-and-mortar in making the purchase 

The link below is for the Fourth Annual Synchrony Report.