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Sunday, April 17 • 2:00pm - 2:45pm
Synchrony Path to Purchase Consumer Research

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Synchrony Financial’s Fourth Annual Major Purchase Consumer Study

Join Synchrony Financial’s Market Research & Competitive Intelligence Leader Ronda Slaven in a review of the Path to Purchase of Fine Jewelry shoppers.

How do customers think about the purchase, how long do they take to buy, what resources do they search, and where do they look for the information? This presentation will provide insightful tips and best practices to help you participate more actively in your consumers’ Path to Purchase. It also will expand your knowledge of financing and its role in the Fine Jewelry category. You will learn how you can incorporate the financing discussion effectively throughout the Path to Purchase.

In this session, you will learn:

  • How major-purchase consumers shop
  • The role of online and digital presence for retail jewelers
  • What shoppers expect from their jeweler
  • The role of brick-and-mortar in making the purchase 


The link below is for the Fourth Annual Synchrony Report

 


Speakers
avatar for Ronda Slaven

Ronda Slaven

Market Research & Competitive Intelligence Leader, Synchrony Financial
Join Synchrony Financial's Market Research & Competitive Intelligence Leader, Ronda Slaven, to review the Path to Purchase of Fine Jewelry Shoppers. How do they think about the purchase, how long do they take to buy, what resources do they search, where do they look for the information? Her presentation will provide insightful tips and best practices to participate more actively in your consumers' Path to Purchase. It will also give you ideas... Read More →

Sponsors
avatar for Synchrony Financial

Synchrony Financial

Built from GE Heritage! | More than the programs we create. More than the value we offer. Nothing gets us more excited than building relationships that drive results for you. The core of our business is you: the merchants, dealers, retailers, manufacturers, buying groups and industry associations who turn to us to engage your customers. We invest in programs that strengthen those relationships, creating greater possibilities for growth. Our... Read More →



Sunday April 17, 2016 2:00pm - 2:45pm
SMART Buyer Experience Show Floor

Attendees (3)