Not all beautiful natural color diamonds demand an auction-sized price tag! You can set your store apart by offering beautiful and affordable natural color diamond engagement, wedding, and fashion jewelry. Jeff will share his knowledge and the steps needed to introduce your customers to these beautiful gemstones. Learn the gemological basics and the steps to successful selling of natural color diamonds.
In this session, you will discover:
- What's hot in trends and color for natural color diamonds
- How to make natural color diamonds accessible to all customers
- How to merchandise and display these diamonds for the best sales results
- Natural color diamonds facts and selling tips