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Sunday, April 17 • 5:00pm - 5:45pm
Engage Customers with Natural Color Diamonds

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Not all beautiful natural color diamonds demand an auction-sized price tag!  You can set your store apart by offering beautiful and affordable natural color diamond engagement, wedding, and fashion jewelry. Jeff will share his knowledge and the steps needed to introduce your customers to these beautiful gemstones. Learn the gemological basics and the steps to successful selling of natural color diamonds.

In this session, you will discover: 

  • What's hot in trends and color for natural color diamonds
  • How to make natural color diamonds accessible to all customers
  • How to merchandise and display these diamonds for the best sales results
  • Natural color diamonds facts and selling tips 


Speakers
avatar for Jeff Pancis

Jeff Pancis

Owner, Pancis Gems Inc.
I have been involved in Fancy Natural Color Diamonds since around 1983. I became involved because of my travels to Antwerp, Belgium, where I was introduced to the Color Diamond business. At that time, my wife Audrey’s uncle was journalist to the King of Belgium. From this contact, I received a letter of introduction to the King’s personal diamond cutter who specialized in Natural Color Diamonds. Pancis Gems has developed a large... Read More →


Sunday April 17, 2016 5:00pm - 5:45pm
SMART Buyer Experience Show Floor

Attendees (3)