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Monday, April 18 • 4:00pm - 4:45pm
From Bridal Experience to Lifetime Customer - Expert Panel

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This panel of experts will share their success in creating the perfect bridal and wedding experience that engages the bride, the groom, and everyone they know.

The outcome? Lifetime customers with only one jeweler in mind — YOU.


What you will learn in this session: 

  • The difference between selling goods and providing a complete customer experience.
  • How to avoid the #1 bridal mistake that costs stores repeat business for years to come. 
  • How to capture the man's wedding band sale and be a hero.
  • Tips for creating raving fans who bring in new customers. 


Want answers? Send your questions to cindy@smartworkmedia.com. 


Moderators
avatar for Travis Isaacson

Travis Isaacson

Vice President of Marketing and Sales, Lashbrook Designs
Travis Isaacson is on a mission to change the way America thinks about, feels about and buys men’s wedding rings! Travis is new to the jewelry industry but not new to changing an industry. Before joining Lashbrook in 2015, he innovated sales and marketing methods that disrupted a niche within the loyalty marketing industry. Now, he’s traveling the country for Lashbrook, visiting successful jewelry stores to uncover best practices and... Read More →

Speakers
avatar for Debbie Fox

Debbie Fox

Owner, Fox Fine Jewelry
Debbie Fox grew up studying art, dance and music but became a CPA for a more predictable income. In 1998 she moved to Ventura with her husband George and they opened Fox Fine Jewelry. With young children at home, she began assisting part time with the store operations, growing her responsibilities as the business grew. Fox’s business background assisted her in the physical running of the business, but her creative side gave rise to... Read More →
avatar for Jason Hackendorf

Jason Hackendorf

Corporate Sales Manager, The Diamond Center
Jason R. Heckendorf grew up in Wausau, WI where he got into ​jewelry as a polisher​, soon moving up to apprentice​, under some really talented Goldsmiths throughout​ the years. In 1998, Jason completed  the Bench Jewelers Program at Stewart's International School​ in Denver, CO.  In 2003​, he ​returned to Wisconsin.  It was here​ that​ he met... Read More →
avatar for David Lorenz

David Lorenz

Owner/Jeweler, Michael & Son's
Deciding to bypass college, David decided to follow his passion, so he attended jewelry art school at the Revere Academy of Jewelry Art. Following his passion for jewelry, David worked as a jewelry salesperson and pawn shop manager while mastering his skills on the bench. In 1990, David and his wife, Shannon, purchased the family business, a modest 400-square-foot store with just one employee. The next 26 years were filled with challenges and... Read More →


Monday April 18, 2016 4:00pm - 4:45pm
The Business of Bridal Experience Show Floor

Attendees (4)