Gabriel shares what he has discovered about the importance of an onmi channel marketing presence to the brick and mortar retailer. By combining a strong online presence and servicing customers in brick and mortar stores, jewelers can stay relevant and can anticipate selling trends.
Find out why Blue Nile and Amazon are opening stores they call 'web rooms' to take advantage of the consumer preference for in-person browsing and to up their online presence. And, why Warby Parker, a well-known purveyor of eyeglasses, now has storefronts in nine cities.
