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Sunday, April 17 • 5:00pm - 5:45pm
The Business of Bridal Experience - BVW Jewelers

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Britten and Michelle Wolf will share with you some of the maverick choices they have made to attract couples in love to their Reno store. This 4th Place Small Cool Store launched an edgy advertisement featuring a same-sex couple in October of 2015 that created quite a stir. This ad is being shown in local movie theaters and on their local CBS station during the Ellen Show. Find out how this bold move impacted their business and standing in the community.

If you are considering advertising that targets the LGBT community you so not want to miss this session. 

avatar for Trace Shelton

Trace Shelton

Editor-in-Chief, INDESIGN Magazine
Trace Shelton is editor-in-chief of INDESIGN Magazine and a contributing editor with INSTORE Magazine.

avatar for Britten Wolf

Britten Wolf

Owner, BVW Jewelers
Owner of BVW Jewelers in Reno, Nevada. Winner of 4th Place Cool Store by INSTORE magazine for 2015.

Sunday April 17, 2016 5:00pm - 5:45pm
The Business of Bridal Experience Show Floor

Attendees (5)