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Monday, April 18 • 4:00pm - 4:45pm
Store Experience: 7 Seconds to Make an Impression

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Studies have indicated that a retailer has roughly seven seconds to capture the attention of passing potential customers. Does your store make that right impression? In this interview-style session, Leslie will provide amazing images of projects, big and small, focusing on ideas that can be implemented in any size jewelry store,

In this session, you will learn:

  • What interior elements are turn-offs and create a negative impression
  • How to create a wonderful first impression with your store entryway
  • How to create a powerful visual hook that draws customers into your store


Moderators
avatar for Trace Shelton

Trace Shelton

Editor-in-Chief, INDESIGN Magazine
Trace Shelton is editor-in-chief of INDESIGN Magazine and a contributing editor with INSTORE Magazine.

Speakers
avatar for Leslie McGwire, ASID Allied

Leslie McGwire, ASID Allied

President, Leslie McGwire™ & Associates Interior Design Company
Leslie McGwire™ ASID Allied has over 30 years in the business development, commercial interior design, equipment, furniture sales, and marketing services for jewelry stores, retail, environments and salons, resorts, and spa businesses.  | In 2015, Leslie McGwire™ A.S.I.D. Allied won 2nd. place with the INSTORE BIG COOL DIVISION - America's Coolest Stores" Award for the interior design for Crocker's Jewelers (2.5 million project... Read More →


Monday April 18, 2016 4:00pm - 4:45pm
Marketing and Sales Experience Show Floor

Attendees (7)