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Sunday, April 17 • 5:00pm - 5:45pm
Social Media Strategy Basics

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It's time to get down to basics with your social media efforts and strategy. This session will give you a basic overview of social media and how to apply it to your retail business. Once the basics are covered, the focus will be on social media and the ways to create synergy with all your other marketing efforts.

In this session, you will learn: 

  • Targeting: To identify and focus on your target customer.
  • Content: Once you know your target customer, you can focus on the right content for you social media efforts. This will include content ideas, optimum posting times, and highlight hot to "post social."
  • Promotion: Best practices in how to pay-to-play with social media. Promoting your business does not have to be expensive.

avatar for Damian Capello

Damian Capello

Founder and Master Programmer, Red Rocket Media LLC
Damian Capello, founder and master programmer at Red Rocket Media LLC, is an accomplished social media advertising expert and one of the largest independent purchasers of Facebook Advertising. His revolutionary three-step process, “The Basics,” teaches businesses how to properly... Read More →

Sunday April 17, 2016 5:00pm - 5:45pm CDT
Marketing and Sales Experience