It's time to get down to basics with your social media efforts and strategy. This session will give you a basic overview of social media and how to apply it to your retail business. Once the basics are covered, the focus will be on social media and the ways to create synergy with all your other marketing efforts.
In this session, you will learn:
- Targeting: To identify and focus on your target customer.
- Content: Once you know your target customer, you can focus on the right content for you social media efforts. This will include content ideas, optimum posting times, and highlight hot to "post social."
- Promotion: Best practices in how to pay-to-play with social media. Promoting your business does not have to be expensive.
