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Tuesday, April 19 • 11:00am - 11:45am
The Business of Bridal Experience - Demographics

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INSTORE's Kate Peterson will explain these changes in demographic analysis and will help you understand how best to move to a new way of thinking in your own engagement, wedding and bridal business. You will exit this session with a new strategy to engage and retain your current customers, as well as a solid plan for attracting more of the people who are most likely to become long-term, high-value members of your client community.

In this session, you will learn:

  • The new normal for engagement and bridal consumer demographics
  • How these changes impact how you should look at your business
  • What factors create a "lifestyle" profile for your engagement and wedding customers
  • A new strategy and plan to engage and retain your customers 

avatar for Kate Peterson

Kate Peterson

President, Performance Concepts
Kate Peterson is the President of and CEO Performance Concepts, Inc., a company dedicated to providing innovative and effective consultation in the areas of organizational design and development, communication, retail operations, human resource management, sales and consumer behavior... Read More →

Tuesday April 19, 2016 11:00am - 11:45am CDT
The Business of Bridal Experience

Attendees (4)