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Tuesday, April 19 • 11:00am - 11:45am
The Business of Bridal Experience - Demographics

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INSTORE's Kate Peterson will explain these changes in demographic analysis and will help you understand how best to move to a new way of thinking in your own engagement, wedding and bridal business. You will exit this session with a new strategy to engage and retain your current customers, as well as a solid plan for attracting more of the people who are most likely to become long-term, high-value members of your client community.

In this session, you will learn:

  • The new normal for engagement and bridal consumer demographics
  • How these changes impact how you should look at your business
  • What factors create a "lifestyle" profile for your engagement and wedding customers
  • A new strategy and plan to engage and retain your customers 

Speakers
avatar for Kate Peterson

Kate Peterson

President, Performance Concepts
Kate Peterson is president of Performance Concepts, Inc., a company dedicated to providing innovative and effective consultation in the areas of organizational design and development, retail operations, human resource management, sales and consumer behavior, as well as training and education focused on the learning needs of the luxury retailer. Ms. Peterson is a member of the board of directors of the Diamond Council of America. Along with her... Read More →


Tuesday April 19, 2016 11:00am - 11:45am
The Business of Bridal Experience Show Floor

Attendees (4)