2016 SMART Jewelry Show: Secrets of America’s Coolest Stores: Cut...

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Secrets of America’s Coolest Stores: Cut Fine Jewelers

Third Place Small Cool Division

Matt and Evan established their business in 2012 and added a $35,000 buildout in 2014. Business grew based on their use of social media and a strong referral culture. Matt describes himself as a networking ninja! The 2014 buildout allowed them to create the collaborative selling and designing space that provides a unique nontraditional store environment.

Find out what this business does to attract the young and the social wedding and engagement business!

Moderators

Terry Chandler

President and CEO, Diamond Council of America

Terry has been involved in every aspect of the retail jewelry industry, including training, operations, development, management, and, now, distance education and association management. He accepted the full-time role of president and CEO of the Diamond Council in February 2001 and oversees the organization's day-to-day operations at their Nashville, Tenn., offices. | | During his tenure, the Diamond Council has grown from 70 members... Read More →

Speakers

Evan Patton

Owner, Cut Fine Jewelers

Matthew Patton

Owner, Cut Fine Jewelers

Four generations of jeweler genes made Matthew Patton love gemstones, but his own eye for innovative design drove him to Cut — an interactive showroom, where jewelers and clients together develop personal contemporary cut diamond creations that promise more than a lifetime. Rich in luxury and mobile technology, Cut offers that connectivity and comfort Matthew knows fosters the quality relationships that create great jewelry. With his... Read More →

Sponsors

Diamond Council of America

The mission of the Diamond Council of America is to provide quality, affordable distance education to enhance the ability of our members’ associates to sell fine jewelry with expertise, integrity, and professionalism and to fuel the passion of all those looking to learn about our industry.