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Tuesday, April 19 • 11:00am - 11:30am
Secrets of America’s Coolest Stores: Crocker's Fine Jewelry

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2015 Second Place Big Cool Division

This Cool store's current location opened in 2014 after a $2.5 million build-out.

Find out how designer Leslie McGuire worked with Cool Store owner, Shane Woodruff, purposed every inch of space in the newly remodeled store, while mixing up the mood and ambience. You definitely will want to discover how they transformed the bridal department into the stunning store center stage. 

avatar for Terry Chandler

Terry Chandler

President and CEO, Diamond Council of America
Terry has been involved in every aspect of the retail jewelry industry, including training, operations, development, management, and, now, distance education and association management. He accepted the full-time role of president and CEO of the Diamond Council in February 2001 and oversees the organization's day-to-day operations at their Nashville, Tenn., offices. | | During his tenure, the Diamond Council has grown from 70 members... Read More →

avatar for Leslie McGwire, ASID Allied

Leslie McGwire, ASID Allied

President, Leslie McGwire™ & Associates Interior Design Company
Leslie McGwire™ ASID Allied has over 30 years in the business development, commercial interior design, equipment, furniture sales, and marketing services for jewelry stores, retail, environments and salons, resorts, and spa businesses.  | In 2015, Leslie McGwire™ A.S.I.D. Allied won 2nd. place with the INSTORE BIG COOL DIVISION - America's Coolest Stores" Award for the interior design for Crocker's Jewelers (2.5 million project... Read More →

avatar for Diamond Council of America

Diamond Council of America

The mission of the Diamond Council of America is to provide quality, affordable distance education to enhance the ability of our members’ associates to sell fine jewelry with expertise, integrity, and professionalism and to fuel the passion of all those looking to learn about our industry.

Tuesday April 19, 2016 11:00am - 11:30am
Cool Stores Experience - Sponsored by DCA Show Floor

Attendees (3)