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Sunday, April 17 • 5:00pm - 5:45pm
Secrets of America’s Coolest Stores: Fox Fine Jewelry

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2015 First Place Big Cool Division

Fox Fine Jewelry opened in 2014 with a build-out cost of $1.1 million. While well-known for custom work, this store also carries numerous brands to entice customers into the heavily trafficked store.

This husband-and-wife team worked with designer Jesse Balaity to develop innovative ideas for displaying product — including the must-see diamond wall that makes shopping for that important diamond easy and awesome. Discover how this team of store owners and store designer transformed this business into a Cool Store!


avatar for Terry Chandler

Terry Chandler

President and CEO, Diamond Council of America
Terry has been involved in every aspect of the retail jewelry industry, including training, operations, development, management, and, now, distance education and association management. He accepted the full-time role of president and CEO of the Diamond Council in February 2001 and oversees the organization's day-to-day operations at their Nashville, Tenn., offices. | | During his tenure, the Diamond Council has grown from 70 members... Read More →

avatar for Jesse Balaity

Jesse Balaity

Owner, Balaity Property Enhancement
Jesse R. Balaity is a consultant specializing in retail environment design. His experience is a culmination of a traditional architecture education and hands-on experience. | | Jesse began in New Orleans, where he earned a Masters of Architecture at Tulane University. In New Orleans, he worked with the firms Barron + Toups and later Trapolin Architects, before returning to his home town of Sarasota and joining the ADP Group. In his first... Read More →
avatar for Debbie Fox

Debbie Fox

Owner, Fox Fine Jewelry
Debbie Fox grew up studying art, dance and music but became a CPA for a more predictable income. In 1998 she moved to Ventura with her husband George and they opened Fox Fine Jewelry. With young children at home, she began assisting part time with the store operations, growing her responsibilities as the business grew. Fox’s business background assisted her in the physical running of the business, but her creative side gave rise to... Read More →
avatar for George Fox

George Fox

Owner, Fox Fine Jewelry
George Fox began making jewelry at age sixteen because he thought it would help him meet girls and it did! He received his Graduate Gemologist in 1984, Certified Gemologist in 2004, had a store in Venice, CA and owned a trade shop. In 1998 Fox and his wife Debbie moved to Ventura and opened Fox Fine Jewelry. On a limited budget, the original store had just 100 square foot of retail area and every piece of jewelry was made by Fox! Fox continuously... Read More →

avatar for Diamond Council of America

Diamond Council of America

The mission of the Diamond Council of America is to provide quality, affordable distance education to enhance the ability of our members’ associates to sell fine jewelry with expertise, integrity, and professionalism and to fuel the passion of all those looking to learn about our industry.

Sunday April 17, 2016 5:00pm - 5:45pm
Cool Stores Experience - Sponsored by DCA Show Floor

Attendees (6)