Today, the experience is more important than the product. If the experience isn't there for customers, they will not purchase, they will not return to your store, and certainly will not brag about you.
Shopping for bridal and engagement jewelry can be an exhaustive and emotional journey. The average couple will take 80 days for research, and 60% will visit a retailer's website and review other web and social media sites. In addition, 74% conduct in-store research. What do you do when they get to your store?
Shane will give you a guide to meet these couples' expectations and make them customers for life. Be prepared for this all-important sales opportunity. Using Synchrony Financials Annual Major Purchase Consumer Study will give you the information you need to fulfill the bridal and engagement couples' expectations of a meaningful shopping experience.
In this session, you will learn: