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Sunday, April 17 • 8:30am - 9:45am
Path to Purchase: The INSTORE Experience

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Today, the experience is more important than the product. If the experience isn't there for customers, they will not purchase, they will not return to your store, and certainly will not brag about you.

Shopping for bridal and engagement jewelry can be an exhaustive and emotional journey. The average couple will take 80 days for research, and 60% will visit a retailer's website and review other web and social media sites. In addition, 74% conduct in-store research. What do you do when they get to your store?

Shane will give you a guide to meet these couples' expectations and make them customers for life. Be prepared for this all-important sales opportunity. Using Synchrony Financials Annual Major Purchase Consumer Study will give you the information you need to fulfill the bridal and engagement couples' expectations of a meaningful shopping experience.

In this session, you will learn:

  • What shoppers need to know about your store to move through the sales process
  • How to apply consultative selling techniques to the engagement and bridal customer
  • How to establish the value of your store, not just sell the product
  • The Top 10 things Shane recommends you do to WOW your customer
  • What makes a customer yours for life — follow-up is crucial



Speakers
avatar for Shane Decker

Shane Decker

Owner and President, Ex-Sell-Ence Academy
Shane Decker is president of Ex-Sell-Ence, Shane Decker Sales Academy, and a featured contributor to INSTORE, the magazine for the American jewelry store owner. With the fervor of a televangelist, Shane teaches retailers the anatomy of a sale, how to handle objections, closing skills, the art of the turnover, to recognize sales profiles and much more. Shane has provided much sought-after sales training for more than 3,000 stores worldwide.

Sponsors
avatar for Synchrony Financial

Synchrony Financial

Built from GE Heritage! | More than the programs we create. More than the value we offer. Nothing gets us more excited than building relationships that drive results for you. The core of our business is you: the merchants, dealers, retailers, manufacturers, buying groups and industry associations who turn to us to engage your customers. We invest in programs that strengthen those relationships, creating greater possibilities for growth. Our... Read More →



Sunday April 17, 2016 8:30am - 9:45am
Room 309 - 311

Attendees (22)