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Saturday, April 16 • 11:30am - 12:30pm
The Business of Bridal: The Perfect Close

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Workshop and Role-Play

When it’s time to close the sale, you do not want to be practicing your technique on the customer! We will review common failures to close and how best to handle them before going step by step through the closing process. Then, we will give audience members the chance to show their consultative selling skills by demonstrating how they would close the sale. Pick up pointers and share your own sales talent. 

In this session, you will:

  • Learn the common reasons for failure to close on bridal and engagement sales
  • Role-play with your peers on four bridal/engagement sales scenarios
  • Work with prototype merchandise and selling tools to perfect your presentation timing
  • Learn the signs that your customer is ready to buy
  • Techniques and practice on asking for the sale — this is often the hardest part!
*Prototype product for this hands-on session provided by Gabrie & Co.

Speakers
avatar for Kate Peterson

Kate Peterson

President, Performance Concepts
Kate Peterson is president of Performance Concepts, Inc., a company dedicated to providing innovative and effective consultation in the areas of organizational design and development, retail operations, human resource management, sales and consumer behavior, as well as training and education focused on the learning needs of the luxury retailer. Ms. Peterson is a member of the board of directors of the Diamond Council of America. Along with her... Read More →


Saturday April 16, 2016 11:30am - 12:30pm
Room 307

Attendees (11)