Do you dread having a bridal customer pull out Internet site printouts and compare your diamonds and pricing to those of Internet diamond companies? This presentation offers an in-depth look at what Internet sites offer and how, as retailers, we effectively can sell and satisfy the client. We will share techniques and information that will give you the confidence and passion to overcome objections, protect your margins, and increase your sales.
This session provides:
- What the informed shopper is learning online
- Key information you need to have online for your engagement and bridal shopper
- What you and your staff need to know when this shopper enters your store
- How to avoid the mistakes and errors that will drive the customer from your store
Grab a copy of SMART Merchandising and start making the numbers work in your favor today — because this is the stuff that makes you money and turns an okay business into a thriving success.
Click here to become a merchandising master!