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Saturday, April 16 • 10:15am - 11:15am
Selling to the Internet Shopper

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Do you dread having a bridal customer pull out Internet site printouts and compare your diamonds and pricing to those of Internet diamond companies? This presentation offers an in-depth look at what Internet sites offer and how, as retailers, we effectively can sell and satisfy the client. We will share techniques and information that will give you the confidence and passion to overcome objections, protect your margins, and increase your sales.


This session provides: 

  • What the informed shopper is learning online
  • Key information you need to have online for your engagement and bridal shopper
  • What you and your staff need to know when this shopper enters your store
  • How to avoid the mistakes and errors that will drive the customer from your store

Grab a copy of SMART Merchandising and start making the numbers work in your favor today — because this is the stuff that makes you money and turns an okay business into a thriving success. 

Click here to become a merchandising master!


Moderators
avatar for Brandy Agerbeck

Brandy Agerbeck

Owner - Graphic Recorder/Facilitator, Loosetooth
Graphic facilitator Brandy Agerbeck believes that drawing is a powerful thinking tool. She supports clients by mapping out their complex conversations onto giant sheets of paper. Working as a visual, silent partner to facilitators, she collaborates to make meetings more productive with the best visual, spatial, and kinesthetic tools. | As an author, teacher, and speaker, Brandy speaks to the power of drawing. From her 18 years of graphic... Read More →

Speakers
avatar for Sally Furrer

Sally Furrer

Merchandise and Display Specialist, The Edge Retail Academy
In 2011, Sally joined the consulting team at the Edge Retail Academy where her considerable and broad experience coupled with her merchandising expertise compliments the rest of the Academy retail specialists Sally’s extensive experience in retail jewelry began working in the family business in Montreal, Canada. After the family relocated to Switzerland, she worked in sales for Bucherer, the largest retail jewelry chain in Switzerland... Read More →
avatar for Becka Johnson Kibby

Becka Johnson Kibby

Sales and Training Manager, The Edge Retail Academy
Becka Johnson Kibby works with the Edge Retail Academy team of professionals as the sales and training manager. Previously, she was the general manager of U.S. operations for The Q Report, and comes with over 20 years of experience in retail fine jewelry sales and training.   Becka’s career path has included both training and management positions for Robbins Brothers, Borsheims, Helzberg Diamonds, and Jay B. Rudolph (Finley... Read More →



Saturday April 16, 2016 10:15am - 11:15am
Room 309 - 311

Attendees (12)