Workshop and Role Play
How do you present your engagement and bridal jewelry in a manner that matches the way your clients make their decisions. There is a logic to successful displays that aids the buying process and eases the angst that can be part of this emotional purchase. INSTORE's Larry Johnson puts to work the principles he discovered in the book, Predicatably Irrational by Dr. Dan Ariely.
In this session, you will learn:
To get the most of this session, you may want to watch Dr. Ariely's video and check out his website. His short, amusing videos are excellent support for each chapter of his book.
Hands-on prototype models for this workshop provided by WR Cobb/WR Cobb Online. (http://www.wrcobb.com/)
