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Saturday, April 16 • 2:30pm - 3:30pm
The Business of Bridal: Caseline Logic

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Workshop and Role Play

How do you present your engagement and bridal jewelry in a manner that matches the way your clients make their decisions. There is a logic to successful displays that aids the buying process and eases the angst that can be part of this emotional purchase. INSTORE's Larry Johnson puts to work the principles he discovered in the book, Predicatably Irrational by Dr. Dan Ariely. 

In this session, you will learn: 

  • How your customers make decisions
  • How to position merchandise to help your customer with the buying decision
  • Why price points matter
  • How to logically guide your customer through to the buying decision 

To get the most of this session, you may want to watch Dr. Ariely's video and check out his website. His short, amusing videos are excellent support for each chapter of his book. 

Hands-on prototype models for this workshop provided by WR Cobb/WR Cobb Online. (http://www.wrcobb.com/)

avatar for Larry Johnson

Larry Johnson

President and Owner, Larry Johnson Consulting
Larry Johnson is the creator of EffectiveJewelryDisplay.com, an on-line resource and training course for the improvement of jewelry displays. He is also CEO of Larry Johnson Consulting, based in Colleyville, Tex. His firm consults with independent jewelers and manufacturers worldwide to improve their sales through better visual presentation strategies. He can be reached at larry@larryjohnsonconsulting.com or at (817) 980-2135... Read More →

Saturday April 16, 2016 2:30pm - 3:30pm CDT
Room 307