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Saturday, April 16 • 10:15am - 11:15am
Diamonds: From "Meh" to "OMG!"

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When you are buying, selling, or recutting a diamond, little things can mean a lot. Let this master diamond cutter show you what to look for in the most beautifully cut diamonds. His in-depth look at the finer points of cutting will take you beyond Hearts and Arrows to an understanding of the facet definition subtleties for cutting and polishing this gemstone — and will show you that faceting is the key to bringing out the best in a diamond. Evert will give you easy-to-see and understand examples of what takes a diamond from "meh" to "OMG!"

In this session you will learn:

  • Diamond facet definition and the effects on diamond appearance
  • How off-the-street diamonds can increase your bottom line
  • How to use diamond cutting and other diamond events to bolster your social media and marketing
See the video of Mike Botha cutting the Esperanza diamond. (Https://Youtu.Be/AfllEy3Q5Hw)

avatar for Evert Botha

Evert Botha

Chief Operating Officer, Embee Diamond Technologies
Evert is a product marketing and relationship management specialist with 20 years combined experience in Marketing (Mobile, Internet) eCommerce and Loyalty/Rewards Programs. He works with some of the most talented and knowledgeable master diamond cutters in the world.  He is responsible... Read More →

Saturday April 16, 2016 10:15am - 11:15am CDT
Room 302 - 304

Attendees (6)