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Saturday, April 16 • 10:15am - 11:15am
Diamonds: From "Meh" to "OMG!"

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When you are buying, selling, or recutting a diamond, little things can mean a lot. Let this master diamond cutter show you what to look for in the most beautifully cut diamonds. His in-depth look at the finer points of cutting will take you beyond Hearts and Arrows to an understanding of the facet definition subtleties for cutting and polishing this gemstone — and will show you that faceting is the key to bringing out the best in a diamond. Evert will give you easy-to-see and understand examples of what takes a diamond from "meh" to "OMG!"

In this session you will learn:

  • Diamond facet definition and the effects on diamond appearance
  • How off-the-street diamonds can increase your bottom line
  • How to use diamond cutting and other diamond events to bolster your social media and marketing
See the video of Mike Botha cutting the Esperanza diamond. (Https://Youtu.Be/AfllEy3Q5Hw)

avatar for Evert Botha

Evert Botha

Chief Operating Officer, Embee Diamond Technologies
Evert is a product marketing and relationship management specialist with 20 years combined experience in Marketing (Mobile, Internet) eCommerce and Loyalty/Rewards Programs. He works with some of the most talented and knowledgeable master diamond cutters in the world.  He is responsible for ensuring that Embee Diamonds' strategy remains on track and able to grow the business through strategic alliances, partnerships and most importantly... Read More →

Saturday April 16, 2016 10:15am - 11:15am
Room 302 - 304

Attendees (6)