Synchrony Financial’s Fourth Annual Major Purchase Consumer Study
Join Synchrony Financial’s Market Research & Competitive Intelligence Leader Ronda Slaven to review the Path to Purchase of Fine Jewelry shoppers. How do customers think about the purchase, how long do they take to buy, what resources do they search, and where do they look for the information? This presentation will provide insightful tips and best practices to help you participate more actively in your consumers’ Path to Purchase. It also will expand your knowledge of financing and its role in the Fine Jewelry category. Learn how you can incorporate the financing discussion effectively throughout the Path to Purchase.
In this session you will learn:
The link below the speaker bios is for the Fourth Annual Sychrony Report