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Saturday, April 16 • 9:00am - 10:00am
Three Things You Must Do Now to Capitalize on Customer Trends

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Good business owners know their customers and continually assess the drives and demands of their markets. GREAT business owners truly understand their customers' wants, needs, passions, and motivations, while recognizing that everything they understand today likely will evolve into an entirely different scenario tomorrow. The keys to moving from GOOD to GREAT lie in a thorough understanding of consumer demographics, careful attention to the lifestyle details of customers who love your store and your business model, and recognition of worldwide evolving trends in consumer behavior. 

So... what is the new normal for consumer demographics? People — of all ages and in all markets — are constructing their own identities more freely than ever. As a result, consumption patterns no longer are defined by traditional demographic segments such as age, gender, location, income, or family status. Today, it's about a complex weave of factors that create a lifestyle behavior

INSTORE's Kate Peterson will explain these changes in demographic analysis and will help you understand how best to move to a new way of thinking in your own business. You will exit this session with a new strategy to engage and retain your current customers, as well as a solid plan for attracting more of the people who are most likely to become long-term, high-value members of your client community.

In this session, you will learn:

  • The new normal for consumer demographics
  • How these changes impact how you should look at your business
  • What factors create a "lifestyle" profile 
  • A new strategy and plan to engage and retain your customers 

For advance information see the recommended Trend Watching Report at the website below.

avatar for Brandy Agerbeck

Brandy Agerbeck

Owner - Graphic Recorder/Facilitator, Loosetooth
Graphic facilitator Brandy Agerbeck believes that drawing is a powerful thinking tool. She supports clients by mapping out their complex conversations onto giant sheets of paper. Working as a visual, silent partner to facilitators, she collaborates to make meetings more productive... Read More →

avatar for Kate Peterson

Kate Peterson

President, Performance Concepts
Kate Peterson is the President of and CEO Performance Concepts, Inc., a company dedicated to providing innovative and effective consultation in the areas of organizational design and development, communication, retail operations, human resource management, sales and consumer behavior... Read More →

Saturday April 16, 2016 9:00am - 10:00am CDT
Room 307