Good business owners know their customers and continually assess the drives and demands of their markets. GREAT business owners truly understand their customers' wants, needs, passions, and motivations, while recognizing that everything they understand today likely will evolve into an entirely different scenario tomorrow. The keys to moving from GOOD to GREAT lie in a thorough understanding of consumer demographics, careful attention to the lifestyle details of customers who love your store and your business model, and recognition of worldwide evolving trends in consumer behavior.
So... what is the new normal for consumer demographics? People — of all ages and in all markets — are constructing their own identities more freely than ever. As a result, consumption patterns no longer are defined by traditional demographic segments such as age, gender, location, income, or family status. Today, it's about a complex weave of factors that create a lifestyle behavior.
INSTORE's Kate Peterson will explain these changes in demographic analysis and will help you understand how best to move to a new way of thinking in your own business. You will exit this session with a new strategy to engage and retain your current customers, as well as a solid plan for attracting more of the people who are most likely to become long-term, high-value members of your client community.
In this session, you will learn:
For advance information see the recommended Trend Watching Report at the website below.