Wedding businesses across the country and around the world all want to know — what is the most effective way to close a sale. In this session, Alan will address this often-requested topic. His in-depth knowledge of the wedding business gives him a unique perspective on wedding and bridal sales and has impacted sales significantly for many wedding professionals. Alan will share his knowledge of how jewelry professionals can sell effectively to this emotional customer. Love it or hate it, sales is an integral part of your jewelry business.
In this session, you will learn: