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Saturday, April 16 • 2:30pm - 3:30pm
Buy, Promote and Sell SMART - A 360 of Expert Advice

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Get the inside scoop from leading experts in the fields of merchandising, marketing and sales. Informationals and executions tips and advice on trends impacting your merchandise assortment, how to reach and engage your target customer and how to win them over once they're in your store and keep them coming back. Join the energetic conversation and share your own best ideas.

In this session, you will learn:

  • Proven tips on merchandising and marketing
  • How to parner with suppliers for successful in-store events 
  • Hot tips on hot sellers 
  • How to make designer trends work for you


Moderators
avatar for Michael O'Connor

Michael O'Connor

President, Style & Substance Inc.
Michael O’Connor is president of Style & Substance, Inc., helping jewelry and luxury goods companies with branding, strategy, marketing, public relations and promotional programs. Additionally, via his television endeavors, O’Connor has become one of America’s leading voices on style trends regularly appearing on a variety of shows such as The Today Show, Access Hollywood, EXTRA, E! News, and Entertainment Tonight. He is QVC’s Jewelry and... Read More →

Speakers
avatar for Lika Behar

Lika Behar

Owner, Lika Behar Collection
Only 8 years young in business Lika Behar has managed to become one of the more sought after fine fashion jewelers in upscale jewelry stores in the United States. | | Acclaimed designer Lika Behar was born in the magnificent City of Istanbul. With roots in ancient Anatolian civilizations, this former Byzantine capital has evolved into a cosmopolitan metropolis which juxtaposes sublime historical architectural expressions within a modern... Read More →
avatar for Lee Krombholz

Lee Krombholz

Owner, Krombholz Jewelers
Lee Krombholz, the third generation owner of Krombholz Jewelers, got his start here during his junior year of high school, which was… 33 years ago. Known as the store’s “Visionary” Lee puts his heart and soul into creating unique pieces of jewelry that are “Just Like You.” When Lee isn’t in the store crafting and designing, he claims that his hobbies are running and being a “computer... Read More →
avatar for Barbara Palumbo

Barbara Palumbo

Founder and Blogger, Adornmentality
Barbara Palumbo writes the popular and humorous editorial trade blog, Adornmentality.com, and has recently launched a female-friendly watch blog titled WhatsOnHerWrist.com. With a jewelry background in wholesale and retail sales, manufacturing, and marketing, she has written for a variety of publications over her twenty years in the jewelry industry. Palumbo states that her strong suit is her ability to tell a written story in her own voice and... Read More →
avatar for Benjamin Smithee

Benjamin Smithee

CEO, The Smithee Group
From being nominated as one of the Top 10 Youth Marketers to the AMA's Marketer of The Year, or TV co-host of "The Weekend Insider," Ben Smithee is known for making an impact. He started his first consultancy, SPYCH, in 2009 and grew it to become one of the most respected and innovative Marketing Insights and Strategic Consulting firms in the industry. His expertise in digital marketing and the Millennial consumer propelled Ben to consult with... Read More →


Saturday April 16, 2016 2:30pm - 3:30pm
Room 306

Attendees (9)