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Saturday, April 16 • 2:30pm - 3:30pm
Buy, Promote and Sell SMART - A 360 of Expert Advice

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Get the inside scoop from leading experts in the fields of merchandising, marketing and sales. Informationals and executions tips and advice on trends impacting your merchandise assortment, how to reach and engage your target customer and how to win them over once they're in your store and keep them coming back. Join the energetic conversation and share your own best ideas.

In this session, you will learn:

  • Proven tips on merchandising and marketing
  • How to parner with suppliers for successful in-store events 
  • Hot tips on hot sellers 
  • How to make designer trends work for you


Moderators
avatar for Michael O'Connor

Michael O'Connor

President, Style & Substance Inc.
Michael O’Connor is president of Style & Substance, Inc., helping jewelry and luxury goods companies with branding, strategy, marketing, public relations and promotional programs. Additionally, via his television endeavors, O’Connor has become one of America’s leading voices... Read More →

Speakers
avatar for Lika Behar

Lika Behar

Owner/Designer, Lika Behar Collection
Only 11 years rs young in business Lika Behar has managed to earn 18 industry awards and has become one of the more sought after fine fashion jewelers in upscale jewelry stores in the United States. She is very approachable and love to share her experience with anyone who is in or... Read More →
avatar for Lee Krombholz

Lee Krombholz

Owner, Krombholz Jewelers
Lee Krombholz, the third generation owner of Krombholz Jewelers, got his start here during his junior year of high school, which was… 33 years ago. Known as the store’s “Visionary” Lee puts his heart and soul into creating unique pieces of jewelry that are “Just Like You.” When... Read More →
avatar for Barbara Palumbo

Barbara Palumbo

Writer and Jewelry Fashionista, Adornmentality
Barbara Palumbo writes the popular and humorous editorial trade blog, Adornmentality.com, and has recently launched a female-friendly watch blog titled WhatsOnHerWrist.com. With a jewelry background in wholesale and retail sales, manufacturing, and marketing, she has written for a... Read More →
avatar for Benjamin Smithee

Benjamin Smithee

CEO, The Smithee Group
 Ben Smithee and his team at The Smithee Group are the leading voices in digital marketing and advertising for the jewelry industry. They are fluent in helping retailers and brands drive consumer awareness and measurable increases in both traffic and sales.In 2009, Ben created one... Read More →


Saturday April 16, 2016 2:30pm - 3:30pm CDT
Room 306