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Saturday, April 16 • 3:45pm - 5:00pm
Engagement and Bridal Merchandise Fundamentals

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If you possess the fundamentals of bridal sales and merchandising, it will be easy to guide your customers through becoming engaged to getting married! Joshua will help you understand the price points your customers are looking for — the Good, Better, and Best. His simple approach divides bridal categories into five basic classifications and three basic styles. When you have what the customers need, you can help them make the right bridal and engagement jewelry purchase.

In this session, you will learn:

  • A simple method for merchandising and buying engagement and bridal
  • The "must-have" price points for engagement and bridal
  • The classifications and styles of engagement and bridal 

avatar for Joshua Kaufman

Joshua Kaufman

CEO, Martin Flyer
Since 1945, Martin Flyer has been providing the jewelry industry with the highest quality of products backed by first-class service. Martin Flyer introduced their FlyerFIt® Bridal Brand to the industry seven years ago, and today FlyerFit® is one of the leading American designer... Read More →

Saturday April 16, 2016 3:45pm - 5:00pm CDT
Room 301 - 303