You know your custom jewelry is worth more than the sum of its parts, but it can be difficult to present its value in ways that consumers understand and embrace. The key to high perceived value is to start long before the inquiry or sale. In this session, you will learn the techniques used by luxury businesses around the world to establish a strong value story through messaging, sales, and presentation. Get beyond how you cost and price your work and start realizing the margins your custom work deserves.
Luxury businesses have long known how to sell the idea that a purse can be more than just a purse, and a pair of shoes can be more than just a pair of shoes. Yet, some of the most impressive luxury experiences are offered by small local sellers — not multinational giants — proving that you don’t have to be an international brand to pull this off. This session will teach you how to make your store brand and custom jewelry purchasing experience work for you by increasing perceived value and finding ways to dissuade buyers from their inclination to haggle for a better price.
In this session you will learn: