Saturday, April 16 • 11:30am - 12:30pm
From Haggling to Happy: Stop Custom Jewelry Negotiations and Get Better Margins

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You know your custom jewelry is worth more than the sum of its parts, but it can be difficult to present its value in ways that consumers understand and embrace. The key to high perceived value is to start long before the inquiry or sale. In this session, you will learn the techniques used by luxury businesses around the world to establish a strong value story through messaging, sales, and presentation. Get beyond how you cost and price your work and start realizing the margins your custom work deserves.

Luxury businesses have long known how to sell the idea that a purse can be more than just a purse, and a pair of shoes can be more than just a pair of shoes. Yet, some of the most impressive luxury experiences are offered by small local sellers — not multinational giants — proving that you don’t have to be an international brand to pull this off. This session will teach you how to make your store brand and custom jewelry purchasing experience work for you by increasing perceived value and finding ways to dissuade buyers from their inclination to haggle for a better price.

In this session you will learn:

  • The elements of a store brand and how that brand can be used to promote a perception of value
  • How to improve your pricing strategy by decoupling cost and price 
  • How to embed high perceived value in your custom jewelry sales pitch
  • How to use your final presentation to ensure the customer walks out fueled on high satisfaction

avatar for Andrea Hill

Andrea Hill

CEO & Founder, Strategy Werx
Andrea Hill owns Hill Management Group LLC (HMG), providing strategic consulting, professional development, business development, branding, and marketing services to small and mid-sized businesses. With over 35 years of professional experience as the CEO and/or president of start... Read More →

Saturday April 16, 2016 11:30am - 12:30pm CDT
Room 313