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Benjamin Smithee

The Smithee Group
New York, NY


Ben Smithee and his team at The Smithee Group are the leading voices in digital marketing and advertising for the jewelry industry. They are fluent in helping retailers and brands drive consumer awareness and measurable increases in both traffic and sales.
In 2009, Ben created one of the earliest and most respected Millennial-focused marketing research and brand strategy firms. In 2014, Ben launched The Smithee Group which focuses on helping businesses succeed in the age of digital everything. TSG’s experience includes some of the most well-known brands around the world, both in and out of the jewelry industry, including Coca-Cola, McDonald’s, EA Games, Disney, General Mills, Signet, Rio Tinto, and many more.
Ben currently sits on the International Board of Directors for the Women’s Jewelry Association, Gem Legacy, and serves on the Board of Trustees for the Big Brothers Big Sisters of NYC.
Benjamin Smithee
IG - @BenjaminSmithee